• Nath@aussie.zone
    ·
    9 months ago

    This has come from Cadbury's battle with Darrel Lea. Both chocolate makers have used the colour purple for decades.

    Last I heard, Cadbury lost and Darrel Lea could use purple for their chocolate still. However, Darrel Lea have gone to a brown paper theme on their chocolates. So, I don't know what's going on. Maybe Cadbury bribed Darrel Lea to change their branding after court action failed? HEaven knows Darrel Lea could have used a financial boost this past decade.

  • bdonvr@thelemmy.club
    ·
    9 months ago

    Kinda, usually if it's a big part of your brand. And it only applies to that companies area of expertise. Like they couldn't stop a car being made with that color. But you can't make chocolate eggs like that. You can't sell tractors the exact same color John Deere makes them.

    It's still bullshit though.

  • viking@infosec.pub
    ·
    9 months ago

    Not sure it's enforceable in every country/jurisdiction, but yeah, someplace they can. There was a big controversy about it about 2 years back.

    https://thehustle.co/can-a-corporation-trademark-a-color/

    First link I found, there are properly better sources out there, but that'll do for a general overview.