Now it is about new demographic groups. A survey by the nssf shows that the proportion of recreational shooters who are female has increased from 19% to 25% between 2006 and 2019. By now 28% of gun owners are Hispanic, 25% are black and 19% are Asian. Gun clubs are springing up for every niche. The Pink Pistols, for example, a shooting and social group for sexual minorities, has 48 chapters across America. Its motto: “Pick on someone your own calibre”.
https://archive.md/2021.11.25-162958/https://www.economist.com/business/2021/11/27/american-bullet-manufacturers-race-to-relieve-a-pandemic-triggered-ammo-shortage
The demographics thing feels like a weird PR push by these gun manufacturers to try and market to lib groups because they see the writing on the wall for the shrinking market of right wing weirdos
doesn't seem like there's much pressure to relieve the demnd surge if there's only 2 suppliers
they profit more by price fixing
