Their ideology is basically normie slightly-right-of-center-ism. I'm not going to deny a lot of powerful people in the West have been involved with them, but I think we should consider, most societies have clubs, fraternal orders, and other semi-secret orgs that people in that society utilize for upward mobility. I don't think it's some dark creepy shit, I think it's just when you give wealthy white dudes a club house they all end up jerking each other off till they're in the upper class.