https://finance.yahoo.com/news/millennials-gen-z-rebelling-against-221614374.html
"The change in food choices is partly attributed to high inflation, which may be causing people to buy lower-cost food."
https://finance.yahoo.com/news/millennials-gen-z-rebelling-against-221614374.html
"The change in food choices is partly attributed to high inflation, which may be causing people to buy lower-cost food."
I work at a discount grocery and this is absolutely the case, and the people I hear it most from are actually gen x/boomers.