My mom always took her coffee black, so did my grandma, so I think it imparted onto me. For me I like the bitterness, when I take a sip of my morning coffee and it hits there's nothing like it.
Over the years I've tried to get into sugared coffees and I still keep coming back to black. Although every now and then iced coffee with creamer and sugar is a good treat.
I worked at a few different second and third wave coffee shops. The fancy hipster third wave ones had incredible coffee and espresso from all over the world. Tbh if being a barista paid a decent wage I might still be doing it.
Now that I'm a lot older though coffee makes my lil tumtum hurt though so I don't drink it often