Mozilla is an advertising company now
www.jwz.org
This seems completely normal and cool and not troublesome in any way. Mozilla has acquired Anonym, a [blah blah blah] raise the bar for the advertising industry [blah blah blah] while delivering effective advertising solutions. [...] Anonym was founded with two core beliefs: [blah blah blah] and second, that digital advertising is critical for the sustainability of free content, services and ...

Also from Jamie Zawinski yesterday: Mozilla's Original Sin

Some will tell you that Mozilla's worst decision was to accept funding from Google, and that may have been the first domino, but I hold that implementing DRM is what doomed them, as it led to their culture of capitulation. It demonstrated that their decisions were the decisions of a company shipping products, not those of a non-profit devoted to preserving the open web.

Those are different things and are very much in conflict. They picked one. They picked the wrong one.