I'm indifferent to them. I use their products, but I'm not a huge fan. I use them because I dislike the alternatives more.

I've been considering trying to degoogle myself, but honestly it would be complicated, and there's a wife-approval factor that likely hinders that. We have multiple Chromecasts, Next hubs, etc around the house, and my wife likes the ease of use. I am slowly building up a home assistant instance, but still tying it into the Google home integration for ease of wife approval.

I use what works best for me, and right now most of those options are from Google.