This study uses machine-learning techniques and a historical corpus to examine the evolution of artists’ reputations over time. Contrary to popular wisdom, we find that most artists’ reputations peak just before their death, and then start to decline. This decline is strongest for artists who were most popular during their lifetime. We show that artists’ reduced visibility and changes in the public’s aesthetic taste explain much of the posthumous reputation decline. This study highlights how social perception of historical figures can shift and emphasizes the vulnerability of human reputation. Methodologically, the study illustrates an application of natural language processing to measure reputation over time.