It is the full commoditization of the content creator where they are no longer even a fake person but a 10 second gag in the app’s algorithmic control mechanism over its users.

So what if someone has 50 million followers on tiktok, they are one burst every day who can be fazed out rapidly as needed since the audience doesn’t have time to form a long form bond. The content is just as boring and forgettable as the rest of the content creators who have 10 followers.

This helps reduces rivals from poaching large content creators and solidifies control in the algorithm maintainer.