It's a company making a laptop with all components easily accessible and replaceable, in ultrabook form factor. They're releasing their schematics and diagrams to the public so the maker community can enhance the laptop with their own customization, and are planning to extend their storefront to support partnerships with really good maker projects. They currently sell replacement parts freely to whoever in their marketplace.
It's a startup and it's a capitalism so it's inherently bad, but god damn have I been wanting a laptop that doesn't have the battery glued down so my grubby mitts can replace it. The whole company is oriented around the rightful belief that planned obsolescence is a fuck and people shouldn't have to throw out thousands of dollars of electronics containing all kinds of poisons every three years.
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For sure. From what I understand they're currently pursuing Thunderbolt certification, and AMD CPUs don't currently have that native support? Idk. I'm also kind of leery on first gen stuff but I want to get the word out because Right to Repair is honestly critical when you consider how much e-waste is produced globally. I might get onboard with the 1st gen laptop just to help support the startup (and because I'm about to not have a laptop lmao). If/when they expand support with more parts I know I'll be able to replace my old ones as necessary in a few years.