But really it's because Capitalists are cannibals, they compete with each other. Mind you capitalists will always unite against the working class, but they have no qualms eating each other's capital. Capitalists always need to increase profit from the last year to please investors and to compete for market share. If a CEO decided one year "actually, this profit is enough. Let's just keep it working as is since we're already profitng" they would eventually get consumed. Either a competing capitalist would undercut them and push them out of the market share or their investors would pull out and invest somewhere else. Either way, stagnating profits is the death of a company.
So capitalists must always be looking for new markets or to sell harder in their existent markets. When they can't do that, they make cuts (either by cutting wages or getting cheaper manufacturing). In the race to grow infinitely, they race to the bottom.
To get to the other side.
But really it's because Capitalists are cannibals, they compete with each other. Mind you capitalists will always unite against the working class, but they have no qualms eating each other's capital. Capitalists always need to increase profit from the last year to please investors and to compete for market share. If a CEO decided one year "actually, this profit is enough. Let's just keep it working as is since we're already profitng" they would eventually get consumed. Either a competing capitalist would undercut them and push them out of the market share or their investors would pull out and invest somewhere else. Either way, stagnating profits is the death of a company.
So capitalists must always be looking for new markets or to sell harder in their existent markets. When they can't do that, they make cuts (either by cutting wages or getting cheaper manufacturing). In the race to grow infinitely, they race to the bottom.