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KCNA said it "precisely hit" a set target 700km (434 miles) away.

This is the second reported test of a hypersonic missile, which can avoid detection for longer than ballistic missiles.

The test comes as its leader Kim Jong-un had earlier vowed to bolster Pyongyang's defences.

Mr Kim said in a New Year's speech that Pyongyang would continue to strengthen its defence capabilities due to an increasingly unstable military environment on the Korean peninsula.

North Korea tested a variety of missiles last year amid stalled talks with the South and US.

Pyongyang joins a small number of countries, including the United States and China, in attempting to develop hypersonic missiles.

The latest launch was first detected by the Japanese coast guard early on Wednesday, before being confirmed by defence authorities in Seoul.