I know you can use "non-conformist" but I think that word is too positive.
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It's interesting because that's what the proper meaning is, but I feel like the cultural conception of hipsterism was calcified back in like 2011 and, at the expense of any real connection to counter-culture, it's never been able to escape flannels, waxed mustaches and IPAs
Contrarian, maybe.
Some mainstream things are great for me, not because they're mainstream, but because they're great. :very-smart:
Last I checked, Strange New Worlds has actually been quite good.
Same deal with Tuca and Bertie.
Misanthrope. The Venn diagram of contrarian types and misanthropes is a circle.