Apple could eventually bring ads to more of the apps that come pre-installed on your iPhone and other Apple devices, including Maps, Books, and Podcasts.

ATT gives users the option of disabling the tracking tools advertisers use to display targeted ads. It may have contributed to the overall growth of Apple’s advertising sector, as it has left businesses scrambling to reconsider their advertising strategies. According to data that Insider obtained from research firm Omdia, Apple’s advertising business grew 238 percent to $3.7 billion in 2021.

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