Apple could eventually bring ads to more of the apps that come pre-installed on your iPhone and other Apple devices, including Maps, Books, and Podcasts.
ATT gives users the option of disabling the tracking tools advertisers use to display targeted ads. It may have contributed to the overall growth of Apple’s advertising sector, as it has left businesses scrambling to reconsider their advertising strategies. According to data that Insider obtained from research firm Omdia, Apple’s advertising business grew 238 percent to $3.7 billion in 2021.
iphones suck
So most likely not like shitty banner ads or full screen "wait 5 seconds" type ads that have nothing to do with the app. But instead paid "recommendations" of specific content relevant to that app. e.g. Maps will show you McDonalds at the top of the list when you search "food" because McDonalds paid them to, Podcasts will show you some corporate media podcast because they paid for it.
Honestly I'd assumed they were already doing that.
They're still ads, it still sucks, but nowhere near as shitty as normal ads.
Still insidious and unwelcome. I do not like being told what to think. Apple thinks they're my mother or something.
Oh yeah I genuinely already assumed they were doing that, and that Google was doing it like 3 times as much.
If I’m gonna be advertised to this is infinitely better than the other way, at least I am actually looking for something like what’s being advertised.
Don't underestimate how bad it can get, it is like doing a google search and the first page is all payed links, this absolutely will have long term consequences.