Also, literally who cares. This isn't politics. Zoomers and millenials are very left-wing and that hasn't changer significantly in recent years. This isn't happening at scales that are shifting the political landscape. Idk why there is an obsession with this shit.
It's worth noting that rejecting "be yourself" is not the same as telling someone to become a fake PUA asshole. If you want to be a doctor but are bad at chemistry and time management, you can change yourself into someone who is just as authentic and decent as you were before, but better at those particular skills.
Well if you're not yourself then you are a fake. But if yourself is what's keeping people away, what choice do you have? Be a fake who gets what he wants or be the real you and forever alone?
It's not be yourself vs. be fake. You can change yourself.