I don't really have a position on the issue one way or the other, but it is insane how quickly this somewhat small issue (compared to stuff that everyone has been talking about for decades, like abortion) became part of the culture war, I already see "come and take it" memes being made.
It's kind of a prisoners dilemma. Even if all the big companies recognize the stakes and pull ads, it only takes one of them betraying the others to eke out a small sales advantage for themselves while harming the industry as a whole.
oh I see lmao absolutely amazing that capitalism can create this kind of equilibrium