All social media companies run A/B tests which identify the parts of their design that give your brain a second to rest and consider whether you want to continue using the site. And then they remove those parts so your engagement is more “frictionless”
What did it manipulate me into?
Just wondering
Clicking. Commenting. Engaging with their app as opposed to all the other ones.
It's an attention economy, it's not anymore complicated than that.
All social media companies run A/B tests which identify the parts of their design that give your brain a second to rest and consider whether you want to continue using the site. And then they remove those parts so your engagement is more “frictionless”
And tiktok does it the best. Pretty enjoyable if your not a masochist that ruins their day but engaging with online chuds