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Ubisoft has done a fantastic job of convincing me to never buy a Ubisoft game ever again.
Not sure that's how a company is supposed to work, but they sure seem to think so.
Fully agree with it, but they're still extremely popular, and people will gladly keep handing over their money.
For me, I say "Ok" to them wanting us to get used to not owning our content - followed with "Then I'll pay rental prices. Which means I'm not buying at $60+ dollars, if all I get to do is rent it then I'll pay <$15 going forward."
I wish people were THAT passionate about REAL life/world problems/ injustices and make fun of the real people in power, who allow Ubisoft to do such things…