Right. The problem however right now is the intention to just collect and collect and collect. It is just a massive, dangerous, hazardous collection of completely unparseable data that, in many cases, attempts to parse it is actually slowing down work done conventionally. Many industries have slowed since the collection of data because of the incredible inefficiency that data has introduced. It has also introduced a lack of decision-making too, the inability to progress without make a data-based decision but not being able to efficiently parse the data in order to make that decision where, previously, people were making informed and education decisions on some element of best guess and generally speaking making the correct ones at a faster speed than the current data-driven approach.

The balance is all wrong and the mountains of data companies are just holding sitting around are dangerous.