Let's say just like for example like MacOS. It's awesome we have so many tools but at the same time lack of some kind of standardization can seem like nothing works and you get overwhelmed. I'm asking for people that want to support Linux or not so tech-savy people.
Need hardware with it pre installed with a reason to buy other than because it has Linux
Maybe use the lack of a requirement for a Windows license to bring the price to performance ratio down
If they're really performant machines also helps break the idea Linux is only for old and slow machines, I only ever used to put it on laptops as they were reaching the end of their usefulness, the moment I put it on my pc and a new laptop it changed my perception on it entirely
I also think the majority of technical users still use windows, maybe we should concentrate on getting them first and maybe we'll see more support from them