8 yrs old but I just saw this ad on tv
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So, the obvious observation is that all this pretense around being "manly" is probably not a small part of the depression and anxiety this guy's advertising therapy for.
on a more serious note: I can see the toxic side of this, but I can also see it being a way to reach people for whom therapy is too stigmatized that would never be treated otherwise
I do see the benefit there. Im just seeing it as more as a product of the culture of toxic masculinity, I don’t think the ad itself is terrible just kinda ironic