I'm using "internet horror" as an umbrella term for any horror fiction that presents itself as, or is about, something "found on the internet." This can be anything from a story formatted as a blog post about something terrifying that happened to the author, to cursed image stories like Smile Dog.
I'll start:
Ted the Caver: Originally posted as an Angelfire site that has since unfortunately been taken down. Chronicles the journey of a caver who gradually discovers that the cave he's exploring has something living in it.
The Story of TRAINING.bsp: A blog reminiscing about the author's days exploring strange custom Half-Life maps with his clan. One of these maps takes a sinister turn.
The Dionaea House: A series of emails and text messages about a strange house. Or rather, a strange thing pretending to be a house.
two of my favorite horror novels, John Dies at the End and House of Leaves (which Dionaea was largely inspired by), were both originally published as blog posts
also just wanna say that i just read training.bsp and that is possibly one of the only good creepypastas