Sounds like they are preparing to “pull an Apple” with more than just pricing there.
Part of the benefit of Apple’s M series is the unified memory model. They’re able to convert that into increased GPU performance because you no longer have to transfer data in and out of VRAM.
But Apple can only pull that off because they control the CPU, GPU, and the OS (specifically the graphics SDK). Writing graphics code in a unified model is quite a bit different from the conventional x86 model.
Intel would need their own equivalent to Metal if they wanted to do a similar move.
I don’t know enough about Vulkan to say if it’s compatible with this kind of approach, but if not then is Intel really up to starting from scratch?
If they got Unreal and Unity on board, I guess that would give them a good chunk of the market right off the bat for new titles, but what about legacy ones?
"Google is insidious. They're really an advertising data-collection company, but people think they're a tech service company. Their whole strategy is to provide stuff like Chrome for free so that lots of people use it and it becomes a de facto standard, and then they flip a switch and quietly mine all of that data."
At the risk guarantee of taking a meme too seriously...
Buying, rather than saving, is how the rich get richer. They buy rentable assets. The value goes up faster than a savings account, and they have the added bonus of turning a profit along the way too. Even a company is basically a rentable asset. You pay for the privilege of using the company to make money for yourself.
If consumer activity stagnates, it's not really a threat to the rich. The economy just rallies around servicing assets instead. And putting your money in a savings account doesn't keep it out of the hands of the rich, either, cuz who do you think benefits from the loans the bank makes using that money?
We’ll see how the Feb 26 report goes. I can’t imagine how Israel will possibly argue that they’ve improved humanitarian aid access and protection for civilians.
The attention economy already has people hostage and blocked off from the outside world. No goggles required.
To play devil's advocate: If we're gonna have a tech-centric society, I can see where being able to make eye contact with people nearby and keep your hands free could make for a more wholesome experience than staring down at your phone for 80% of your waking life. And for people who are remote, being able to feel like you're occupying the same space and breathing and laughing together could be a solution for our extreme isolation.
But on the other hand, these are all problems that capitalism and big tech created in the first place, so...
If google want me to do work for them, they can pay me.
They kinda do. This is the way the "free" model of internet services works. One of the reasons I think we should probably switch to expecting services to either be paid or non-profit, rather than ad/data-supported.
·6 months ago
·7 months ago
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·1 year ago
Sounds like they are preparing to “pull an Apple” with more than just pricing there.
Part of the benefit of Apple’s M series is the unified memory model. They’re able to convert that into increased GPU performance because you no longer have to transfer data in and out of VRAM.
But Apple can only pull that off because they control the CPU, GPU, and the OS (specifically the graphics SDK). Writing graphics code in a unified model is quite a bit different from the conventional x86 model.
Intel would need their own equivalent to Metal if they wanted to do a similar move.
I don’t know enough about Vulkan to say if it’s compatible with this kind of approach, but if not then is Intel really up to starting from scratch?
If they got Unreal and Unity on board, I guess that would give them a good chunk of the market right off the bat for new titles, but what about legacy ones?