You notice the divide and how effective it is when speaking with Africans. Those that live in Africa tend to view China and other developing countries in a more sympathetic and even admirable light. Meanwhile, those that were raised in the West continuously bash China and constantly screech about Xinjiang and them causing the pandemic.
I noticed it recently in a discussion with Nigerians. Those living in Nigera were praising China and its efforts. Two Nigerians raised in the UK and Germany were quick to downplay any of China's achievements and claim that propaganda had brainwashed everybody.
Also noticed that it's generally Millennials and older that are pro-western with younger generations being more pro-China/Pro- PanAfrica
Once America's cultural hegemony begins to wane, likely through a reduction of profits from imperial colonies (either due to climate catastrophe or China supplanting IMF loans), I think you'll start seeing a slow shift. China will become the most important and Chinese investment will be driving media creation and hopefully even news. Breaking up the media monopoly the US has will be absolutely critical to any sort of mass global movement and the death throes of the US and EU will be a horrifying sight to behold. I just hope no nukes are involved :/