looks like we are not getting season 2 of Inside Job :deeper-sadness:

Lol Boss Baby was the only one that got saved

here is the text of the article

Phil Rynda, whose official title is Netflix’s Director of Creative Leadership and Development for Original Animation, was let go this week, along with several of his staff, TheWrap can exclusively report and Netflix has confirmed.

According to several creators who spoke to TheWrap, the Kids & Family space at Netflix Animation has changed. Series that benefited from great word-of-mouth and critical praise aren’t being renewed and several high-profile projects have been unceremoniously canceled, including the long-delayed adaptation of Jeff Smith’s beloved comic book series “Bone” (first announced back in 2019). Netflix, which just saw its stock plummet more than 30% after revealing a subscriber and revenue loss during its first-quarter earning report Tuesday, isn’t just in trouble on Wall Street. It’s also facing complications in Toon Town.

Rynda’s firing was perhaps an inevitable end to a deeply chaotic period for Netflix Animation, particularly its Kids & Family division, which saw a boom of talent and creativity give way to corporate pressure, mixed messages and accusations of “staged data.”

Netflix Animation, especially when it came to Kids & Family content, was once considered a glittery Utopia. Superstar creators and visionary young talent were swayed by promises of unprecedented creative freedom and healthy production budgets, backed by the financial and promotional might of the Netflix empire.

A few years ago, there was no place more welcoming or seductive to artists and animators than Netflix Animation. Netflix’s animation units, like its live-action divisions, were known for being a place that you could bring a project that might not have gained traction anywhere else, and suddenly have it produced, without much studio interference. Animation heavyweights like Craig McCracken, Elizabeth Ito and Jorge Gutierrez rushed to the service and quickly started working on their personal dream projects, while Netflix also courted younger artists and fostered productive licensing agreements, chiefly with DreamWorks Animation (Guillermo del Toro’s “Trollhunters” and its assorted spinoffs, “Kipo and the Age of Wonderbeasts,” and many more).

But now you are seeing fewer of these creator-driven projects. New series aren’t as exciting as they once were. Many animators have left the studio, decamping to old standbys like Cartoon Network, Disney and Nickelodeon or other upstarts like Apple TV+ and Amazon. And Netflix’s focus has shifted noticeably too.

One producer, whose show on Netflix wasn’t renewed, said that when they got to Netflix, Rynda, who served creative roles on groundbreaking animated series like “Gravity Falls” and “Adventure Time,” told Netflix creators, “We want to be the home of everybody’s favorite show.” By the time the producer left several years later, there was a “new thesis statement”: “We want to make what our audience wants to see,” Reed Hastings, Netflix’s Co-CEO, now told animation talent. As far as mission statements go, those are vastly different.

True to this “new thesis statement,” several high-profile animated projects in the Kids & Family space have been outright canceled, including “Bone” (which Netflix confirmed), an adaptation of Roald Dahl’s “The Twits” that was meant to be part of several Dahl-based projects (Netflix insists “The Twits” is still alive, potentially now as a feature film) and Lauren Faust’s witchy “Toil and Trouble.” Netflix currently touts “Boss Baby” as the ideal of what an animated series on the platform should be and what kind of numbers those animated series should be bringing in (this was reiterated by almost everyone we spoke to) although Netflix doesn’t even own “Boss Baby” — it licenses the series from DreamWorks Animation. (A new “Boss Baby” series premieres next month.)

Elizabeth Ito, whose deeply brilliant “City of Ghosts” was recently nominated for a Peabody Award and currently sports a perfect 100% on Rotten Tomatoes, reiterated, as many did, how much they enjoyed working with both the executive teams and Netflix’s marketing department. But she suggested that Netflix’s 360-feedback culture, which is espoused in its culture memo and trumpets full transparency as one of its core tenets, went out the window when the show was threatened with cancelation. Ito and others have complained of being presented with “staged data,” data meant to prove a point that Netflix has and squash conversation around it. Ito described the data as explaining, for the first time, “What they should have gotten for what they spent on the show.” (Netflix confirms their decisions are made using data, which takes into account viewing versus cost.) Creators have described the process as “manipulative.” One producer sent the data back, asked questions, and received a separate, different set of data that still reinforced Netflix’s position. Ito was left wondering, “Well, are you going to make more or not?” Netflix did not. Ito is now at Apple.

Making matters more frustrating for creators are a set of imposed corporate guidelines that dictate, with Draconian exactness, the marketing and distribution of the series. Promotion doesn’t typically begin until a month before the shows premiere. (Sometimes they haven’t even been announced before then.) This leaves a very small window to build awareness and anticipation, much less cultivate genuine excitement. And once the show debuts on the platform, it can often get lost in the shuffle (how many times have you ever seen an animated series “above the fold” on the homepage?), leading many creators to become their own hype machines via various social media platforms.

Levers that other animation studios at bigger corporations can pull, like consumer products releases or promotional tie-ins, aren’t pulled at Netflix. There weren’t “Kid Cosmic” action figures lining the shelves of Target. You couldn’t get a “City of Ghosts” Happy Meal toy at McDonald’s. There’s no theme park or dedicated retail space to exploit either. On the official Netflix Shop, there isn’t a single Kids & Family animated series represented.

Guidelines that usually indicate the way Netflix shows are introduced fail for series in the Kids & Family Animation space. Ito, who has small children, says that kids are “complicated.” Netflix says that one of the things that sway the relative success of series is “word of mouth.” “But kids don’t talk to each other like that,” Ito said.

Dominic Bisignano, an executive producer on Megan Nicole Dong’s musical animated series “Centaur World,” said that “Netflix is proud of its data.” He admits that this approach “brings up a lot of questions.” While Bisignano says that Dong was able to tell the story she wanted to over the course of “Centaurworld’s” episodes, Dong told the streamer, “If you want more, we can do that.” Instead, the team was presented with data but not given context for what that data means to Netflix. It seemed “Centaurworld” wouldn’t go beyond its initial commitment. When Bisignano asked questions about the data, Netflix stonewalled him. Bisignano is now at Cartoon Network.

If an animated series receives accolades after its cancellation, as “City of Ghosts” did with several awards and nominations, including the Peabody, Netflix is even slower to act, if at all. (Look at Ito’s personal Twitter account for the one-woman campaign that finally got Netflix, after several hours, to release a single “City of Ghosts” Peabody sharable.) This is a dramatically different approach to their Kids & Family series content than even the Animated Feature space at Netflix, which launched an endless, elaborate campaign for “The Mitchells vs. the Machines” Best Animated Feature Oscar this year.

With Netflix stock precipitously dropping and budgets being tightened or slimmed company-wide (from production to hiring), maybe these animation creators knew long ago what everybody else is figuring out now: that Netflix, while filled with great people, can be a wonderful place. But when you are being driven purely by algorithms and numbers, sometimes the math doesn’t add up.

  • Socialcreditscorr [they/them,she/her]
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    edit-2
    2 years ago

    "high-profile projects have been unceremoniously canceled, including the long-delayed adaptation of Jeff Smith’s beloved comic book series “Bone” (first announced back in 2019)."

    ble.” Netflix currently touts “Boss Baby” as the ideal of what an animated series on the platform should be and what kind of numbers those animated series should be bringing in (this was reiterated by almost everyone we spoke to) although Netflix doesn’t even own “Boss Baby” — it licenses the series from DreamWorks Animation. (A new “Boss Baby” series premieres next month.)

    :guts-rage: THIS IS HOW I FIND OUT ABOUT THIS? YOU TRANSPHOBIC FUCKS CANCELED BONE BECAUSE IT WASN'T LIKE FUCKING BOSS BABY??? :frog-no-pretext: :frog-no-pretext: :frog-no-pretext:

  • Quimby [any, any]
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    edit-2
    2 years ago

    Same reason Amazon can't make a good video game. Reed Hastings, like Jeff Bezos and all billionaires, is a sociopath. And that doesn't make good art.

    also "Boss Baby", the epitome of absolute corporate crap, is honestly perfect as the platonic ideal of capitalist garbage and the absolute antithesis of creative works.

    • star_wraith [he/him]
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      2 years ago

      Bezos is bad and deserves the guillotine as much as anyone, but Hastings is truly a piece of work. In addition to trying to demolish public education, my understanding is that they drill into you on day 1 at Netflix that you should expect to be fired within 3 years. Apparently Hastings believes in only retaining the absolute cream of the cream of the crop, or some bullshit like that.

    • Anemasta [any]
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      2 years ago

      Not sure what you're trying to say. By the article's admission when the business was booming Netflix produced a lot of great animated shows and allowed all the creative freedoms imaginable. Now that the money is tight all they want is Boss Baby. Amazon revenues are doing great right now.

      • crime [she/her, any]
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        2 years ago

        Yeah the new season is great imo! I really really enjoyed The Moss as a metaphor in particular

          • crime [she/her, any]
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            2 years ago

            It was a great metaphor for capital in general, but was specifically used as a corporate landlord. So it's an extra great metaphor for the progression of the capitalist commodification of housing specifically

  • pastalicious [he/him, undecided]
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    2 years ago

    They better not cancel Three Body Problem. I’ve been eagerly awaiting seeing how they’re going to ruin it. Most likely by recasting every character as American or European… or keeping the Chinese setting and twisting the story into a hamfisted anti-Communist cautionary tale. OR by hiring the idiots who ran Game of Thrones into the ground. All viable options.

    • thelastaxolotl [he/him]
      hexagon
      M
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      edit-2
      2 years ago

      Three Body Problem

      its probably fine, netflix only has hope on its live action originals, since they only nuked the animated side (currently)

    • crime [she/her, any]
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      2 years ago

      They're trying to grow their subscriber base in Asia rn so hopefully they won't whitewash it if nothing else

  • GenXen [any, any]
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    2 years ago

    We want to make what our audience wants to see,

    When they released Masters of the Universe: Revelations, I couldn't help but suspect that the entire project had spun up through pure data analytics. They noticed that the shows they had about the history of 80's toy lines were popular with Gen X, mix that in with some Q scores and what do you get? A He-Man show with Buffy the Vampire slayer, the Joker and Cersei Lannister and written by Kevin Smith.

  • Donut
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    1 year ago

    deleted by creator

  • RedundantClam [they/them]
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    2 years ago

    RIP Inside Job it was a neat show, would have liked to see then grow a bit more in season 2.

  • BolsheWitch [she/her, they/them]
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    2 years ago

    Netflix is such a trip. They have this weird weaponized and coopted form of maoism they do inside the company.

  • MikeHockempalz [he/him]
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    2 years ago

    Netflix has been pushing people away with higher prices and worse content for literally years now. Chickens have finally come home to roost

    • zifnab25 [he/him, any]
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      2 years ago

      Netflix original content has always been a crap shoot. But its clear the Unlimited Investor Dollars Funnel is being shut off, so time to start axing that low-hanging fruit.

      At $20/mo, we're still talking about a month-long subscription for the whole house that's the price of a single movie ticket. The real problem Netflix has is not being a one-stop shop for streaming content. If all I needed was Netflix, I wouldn't complain. But when I need Netflix, AppleTV, Disney+, Hulu, Paramount, HBO, Showtime, Quibby, and Crunchyroll accounts to get my TV fix...

      Chickens have finally come home to roost

      Honestly, Netflix's big sin was not being cut-throat enough. Unlike Facebook, Google, and Amazon - which either bought up or locked out competition aggressively and shamelessly cartelized to keep total costs down - Netflix just let the competition run roughshod over their market share, thinking that they could out-compete in the free market, like suckers.

      • grey_wolf_whenever [he/him]
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        2 years ago

        I remember a long time ago some netflix exec saying "our goal is to become HBO before HBO can become us" and now we know they failed at that.