yeah, if profits are falling because revenues are falling, then the costs of production have to be cut too.

i also think there's a not-strictly-marxian aesthetic critique to be made of the way capitalist realism has disemboweled our capacity to believe in the viability of genuinely new or novel ideas, or of how the cultural fragmentation brought about by the neoliberal turn has paradoxically reduced the variety of artistic expression allowed by the marketplace, since there's no longer a dialectical cycle of culture and counterculture, just a constantly cranked sense of self-awareness and self-defeatism as everyone tries to be their own antithesis.