I have a theory that some of the execs at Netflix realized they hit market saturation so they're intentionally investing in 'new markets' with things like more boss baby or very polarizing things like Dave Chappelle. Then cutting down on password sharing to 'increase subscribers' that won't work and will drive people away. When Netflix gets bad enough they execs will sell off Netflix's IP to temporarily boost income then golden parachute to some other company like what happened to sears.

Proof: it was revealed to me in a dream