Agreed, pre-orders are a thing after all...but it's possible that it still works too often and also that gamers are becoming a bit more jaded about marketing. I don't buy anything till the Metacritic and Steam reviews are out, and I only watch gameplay videos any more cause who cares about the cut scenes? I'm sure I'm not the only one. Consumers eventually learn their lessons but then a new crop of consumers comes up.

Counterpoint: Call of Duty 27 should be out soon.