Only Russia/USSR-adjacent countries use Yandex, and even then it’s even competition with Google, which dominates >90% of the global market. The only market that Google could not penetrate is China, which uses Baidu mostly.
It is unlikely that these Russian-speaking people search in English terms though (might as well use Google), so the chances of reaching a large audience through Yandex search is very small.
On the other hand, it does show that Putin likes to browse Hexbear more than the grad (no shade to our grad comrades, Putin simply likes the contents on Hexbear better).
Only Russia/USSR-adjacent countries use Yandex, and even then it’s even competition with Google, which dominates >90% of the global market. The only market that Google could not penetrate is China, which uses Baidu mostly.
It is unlikely that these Russian-speaking people search in English terms though (might as well use Google), so the chances of reaching a large audience through Yandex search is very small.
On the other hand, it does show that Putin likes to browse Hexbear more than the grad (no shade to our grad comrades, Putin simply likes the contents on Hexbear better).