I hate the injection of personality into technological instances or common hiccups in modern Internet culture. My heart monitor watch shows me a smiley face while booting up, Github buttons spam "Buy me a coffee!", Reddit says shit like, "Don't panic" when a webpage doesn't load. Shut the fuck up and leave me alone. I am so tired of being surrounded by these pale imitations of reality, like I need to be pacified with pseudo-emotions or meme culture every step of my day.
My cousin once laid out his plan to literally create a personal brand about a lifestyle of hanging out in a studio producing music for other people and selling art. I was aghast.
My brother used to work for a youtube channel for a famous child, and his girlfriend knew communist theory, so we were telling him how the kid was a commodity, he was a "brand". I don't think he got the point.