A value proposition is a statement that positions your organization within your industry, and tells users why they should invest in your product rather than your competitors’.
Value propositions do not beat around the bush - the message and the intent of a value proposition are clear and obvious. All companies use value propositions to hook customers and reel them in. When companies fail to take the time to develop a value proposition, they risk missing the mark with regard to defining their target audience and reaching their target customer successfully.
Value propositions are not slogans; they are an explanation of how your organization is going to solve the customer’s problem and what benefits customers can expect. As such, value propositions can be formed using many different elements, not a single sentence alone (i.e., headlines, subtext, visuals, and more can also be used to make a value proposition clear to a customer).
Value propositions aren’t just important because they give potential customers a persuasive reason to choose your company, but because they are the first things that web users see when they visit your company’s page (if done well). A strong value proposition that is well-designed and well-placed on your website can influence and boost sign up rates and engagement.
As explained by HubSpot, a poor value proposition -- or a great one -- could be the difference between losing a new customer or gaining them. The same source also reports that the majority -- 69 percent -- of B2B firms have established value propositions, yet 54 percent of companies do nothing to optimize their value propositions.
You are welcome! Intellectual property laws are morally reprehensible! Down with The State!