Hello everyone,

The /c/Literature community is launching a book club. You will be able to access the reading in Perusall, which allows for community annotations and discussions within the text. We will also be hosting book discussion posts at /c/Literature every other Saturday, along with our weekly "What are you reading?" threads.

VOTE here, and the winner will be assigned for the period of March/April.

• Kropotkin – ‘Mutual Aid’. The anarchist Peter Kropotkin explores the role of mutually beneficial cooperation and reciprocity in both the animal kingdom and human societies. Kropotkin argues against theories of social Darwinism that emphasize competition and ‘the survival of the fittest’, and instead argues that mutual aid has advantages for the survival of human and animal communities and has been promoted through natural selection. Mutual Aid is widely considered a fundamental text in anarchist communism, presenting a scientific basis for communism, whilst many biologists also consider this text an important work in the development of the biological theory of altruism.

• Luxemburg – ‘Reform or Revolution?’ This pamphlet by Marxist theorist Rosa Luxemburg has been influential in revolutionary socialist circles. In this work, Luxemburg seeks to demonstrate the inadequacy of the Reformism preached by the likes of Eduard Bernstein. Whilst still acknowledging the beneficial uses of trade unions, reformist politics, and social democracy, she argues that these methods alone cannot bring about a socialist society and that revolutionary methods are necessary. Though written at the end of the 19th century, the questions this text addresses remain important as the basic argument about how we can challenge capitalism persists.

• Taylor – ‘How We Get Free: Black Feminism and the Combahee River Collective’. A group of radical black feminists, known as The Combahee River Collective, was an organization that developed out of the anti-racist and women's liberation movements of the 1960s and 70s. In this collection, edited by Keeanga-Yamahtta Taylor, founding members of the organization and contemporary activists reflect on the legacy of its contributions to black feminism and its impact on today's struggles. How We Get Free gets to the roots of Black feminism and shows that a truly liberatory movement must be anti-racist, anti-heteropatriarchy, anti-imperialist, and socialist.

• Various Authors – ‘Class Struggle and Mental Health: Live to Fight Another Day’. This pamphlet brings together accounts from several anarchists from around the globe about what it means to suffer from mental illness and what we, both as individuals and a movement, can do about it. Unfortunately, many of us will find the experiences detailed in the pamphlet all too familiar, but that is precisely why this selection is so relevant. (I should stress, however, that this text should not be seen nor treated as an alternative or replacement for professional help).

• Kelley – ‘Hammer and Hoe: Alabama Communists During the Great Depression’. In this account of the labour, racial, and social history of Alabama, Robin Kelley details how black workers in Alabama made communism their own, blending the teachings of Marx and Lenin with those of the black church and the lessons of decades of resistance to slavery, segregation, and racist terrorism. This book offers us important lessons that activists have been drawing on since it was published three decades ago, and it remains an important piece for young organizers struggling with the questions of race, gender, class, and solidarity.

Hola Camaradas :fidel-salute-big: , Our Comrades In Texas and Mississippi are currently passing Through some Hard times :amerikkka: so if you had some Leftover Change or are a bourgeoisie Class Traitor [here are some Mutual Aid programs that you could donate to ](https://hexbear.net/post/85867? :left-unity-3:

The State and Revolution :flag-su:

:lenin-shining: :unity: :kropotkin-shining:

The Conquest of Bread :ancom:

Remember, sort by new you :LIB:

Yesterday’s megathread :sad-boi:

Follow the ChapoChat twitter account :comrade-birdie:

THEORY; it’s good for what ails you (all kinds of tendencies inside!) :RIchard-D-Wolff:

COMMUNITY CALENDAR - AN EXPERIMENT IN PROMOTING USER ORGANIZING EFFORTS :af:

Join the fresh and beautiful batch of new comms:

!genzedong@hexbear.net :deng-salute:

!agitprop@hexbear.net :allende-rhetoric:

!paganism@hexbear.net :anarchist-occult:

!neurodiverse@hexbear.net :Care-Comrade:

    • PublicRelations [none/use name]
      ·
      4 years ago

      A value proposition is a statement that positions your organization within your industry, and tells users why they should invest in your product rather than your competitors’.

      Value propositions do not beat around the bush - the message and the intent of a value proposition are clear and obvious. All companies use value propositions to hook customers and reel them in. When companies fail to take the time to develop a value proposition, they risk missing the mark with regard to defining their target audience and reaching their target customer successfully.

      Value propositions are not slogans; they are an explanation of how your organization is going to solve the customer’s problem and what benefits customers can expect. As such, value propositions can be formed using many different elements, not a single sentence alone (i.e., headlines, subtext, visuals, and more can also be used to make a value proposition clear to a customer).

      Value propositions aren’t just important because they give potential customers a persuasive reason to choose your company, but because they are the first things that web users see when they visit your company’s page (if done well). A strong value proposition that is well-designed and well-placed on your website can influence and boost sign up rates and engagement.

      As explained by HubSpot, a poor value proposition -- or a great one -- could be the difference between losing a new customer or gaining them. The same source also reports that the majority -- 69 percent -- of B2B firms have established value propositions, yet 54 percent of companies do nothing to optimize their value propositions.