Auto manufacturers hit a peak in terms of gas engine efficiency right around the turn of the century and since the rate of profit must always climb they need to make up new nonsense to justify the same car they built 20 years ago costing three times as much.
I hate how bazinga tech companies that build useless garbage for rich people have the dumbest names ever. The "ultrafactory", the "gigawiper", shit like that. It can't just be made in a factory, it's gotta be EXTREME. Not even early 2000's edgy culture was this pandering.