Obviously, Xi is cool, but I wish people would leave Winnie the Pooh out of this. Pooh is happy and nice and pure, and takes me back to a simpler time in my life when I was a kid and things didn't fucking matter. Watch Pooh get stuck in Rabbit's door and tell me that shit isn't hilarious, no matter how old you are. I'm fucking 31 and still loved even the latest Pooh movie from like 2011.
they're convinced Xi Jinping has a big red light on his desk that alerts him every time he's called Winnie the Pooh and then he gets personally offended. he then stomps around comically and steam comes out of his ears
they want some imagined power over him in spite of their actual powerlessness
He's also the only face of the Chinese state apparatus they know. It's a lot more complex to criticize 1.4 billion people for having their own political agendas, so they just simplify that by making Xi Jinping personally in charge of all Chinese political ideology