I don't know what triggered this particular tantrum. But that said, CHUDs conflate corporate diversity PR stunts with the sinister liberal-communist Cultural Marxists undermining America. It doesn't matter how sincere or cynical a given PR stunt might be, or whether they expressed it at the behest of a given party or movement, a corporation expressing such a sentiment has become one of the evil communists. So their only way to respond is to "own the libs", or the corporation in this case. Break or burn the commodities you purchased from them. Stop purchasing commodities from that corporation for I don't know three months or something. Vote for Donald Trump. Like his tweets yelling about how Goodyear or Keurig are evil communists trying to destroy America.
It's all about owning the libs and since consumption is the only means of personal or political expression we still have, that's the first or even only arena they can conceive of owning the libs.
Performative PR shit is important if you want to act like an asshole and get away with it.
I remember people being horribly racist against Muslims after 9/11 and getting something between a free pass and open accolades. Eight years later, a Muslim was in the White House and you couldn't call anyone a removed or a Sand N-r with impunity anymore.
It may seem trite or banal, but these are the stakes Chuds are playing for. The right to use slurs at a party and still end the night getting head.
I don't know what triggered this particular tantrum. But that said, CHUDs conflate corporate diversity PR stunts with the sinister liberal-communist Cultural Marxists undermining America. It doesn't matter how sincere or cynical a given PR stunt might be, or whether they expressed it at the behest of a given party or movement, a corporation expressing such a sentiment has become one of the evil communists. So their only way to respond is to "own the libs", or the corporation in this case. Break or burn the commodities you purchased from them. Stop purchasing commodities from that corporation for I don't know three months or something. Vote for Donald Trump. Like his tweets yelling about how Goodyear or Keurig are evil communists trying to destroy America.
It's all about owning the libs and since consumption is the only means of personal or political expression we still have, that's the first or even only arena they can conceive of owning the libs.
Performative PR shit is important if you want to act like an asshole and get away with it.
I remember people being horribly racist against Muslims after 9/11 and getting something between a free pass and open accolades. Eight years later, a Muslim was in the White House and you couldn't call anyone a removed or a Sand N-r with impunity anymore.
It may seem trite or banal, but these are the stakes Chuds are playing for. The right to use slurs at a party and still end the night getting head.