except your framework ignores the fact that bernie sanders is an influencer. and noname is an influencer. there are leftist and anti-capitalist influencers and they are having a net positive effect. Leftists and anti-capitalists NOT joining them is the reason why bot armies can push rightwing/corporate agendas as easily as they do. You want Joe Rogan to be something different than Socrates and maybe he's not. You wanting influencer to have moral implications instead of strategic implications is why the left has no meaningful presence on the internet. We've talked ourselves out of trying.

Socrates, Shakespeare, Seinfeld. They're all just pop culture influencers that we give different levels of deference to based on elapsed-time. But Marx, Carlin and Sanders were also influencers. The idea of influencing isn't the problem. The agenda they're serving is the problem. Influencing on behalf of workers is community organizing, doing it on behalf of wealthy landowners is not. The tactic and methods are the same the only difference is who you're trying to help.

What if you were just hired by Big Communism to be our head of social media? What would you do? Okay, now go do that. Multiple times a day, every day, for the rest of your life. This is the rest of our lives. Good luck!