It basically caused an instant public revulsion to the facts that were being distributed.

People didn't want to hear about how they affect (even if miniscule) climate change.

Well, now a company called "How good" was developed to literally do the opposite.

Its purpose is to find "facts" about how "Good"™ your choice was, and how you're actually making the planet BETTER by supporting capitalism!

The above is from the online order confirmation window at Chipotle