It basically caused an instant public revulsion to the facts that were being distributed.

People didn't want to hear about how they affect (even if miniscule) climate change.

Well, now a company called "How good" was developed to literally do the opposite.

Its purpose is to find "facts" about how "Good"™ your choice was, and how you're actually making the planet BETTER by supporting capitalism!

The above is from the online order confirmation window at Chipotle

  • ssjmarx [he/him]
    ·
    3 years ago

    I forget the name, but there was a family that tried to live a "zero emmissions" lifestyle for a year, and when they released a mini documentary about doing it they got a TON of hate and death threats and shit. Literally just making personal choices, but some people see you making a certain choice and the guilt they feel about their own choices makes them lash out at you.