I mean, they probably COULD make a billion at once but don't have retailer adoption because they're not cheap enough as far as the supermarkets are concerned. They don't think adults would buy a toy worth more than £10. They are very very wrong though.
The Japanese market are super behind on what the scale of the market for merch is outside of their domestic sales. It's a little odd how difficult it is to get them to commit to anything at scale.
my impression is they kinda dont really care much for foreign markets, being how big their economy got until the 90s maybe they're like that for a reason
More importantly, they dont make a billion of them at once because they’re scaled for a smaller collectors and enthusiasts market.
I mean, they probably COULD make a billion at once but don't have retailer adoption because they're not cheap enough as far as the supermarkets are concerned. They don't think adults would buy a toy worth more than £10. They are very very wrong though.
AFAIK anything tied to otaku and weeb culture knows it' isn't serving a giant industry, at least until now
The Japanese market are super behind on what the scale of the market for merch is outside of their domestic sales. It's a little odd how difficult it is to get them to commit to anything at scale.
my impression is they kinda dont really care much for foreign markets, being how big their economy got until the 90s maybe they're like that for a reason