Lionsgate kinda always had a policy of using cheap movies with viral marketing. Often in a so bad it's good kinda way.

They then sorta got into the blockbuster business by accident and seem to be trying to keep up the hype while still relying on buying cheaper movies someone else already made and hoping for a huge return on. So they can't go too indie but they aren't getting good stuff.

This seems completely in line for them and is exactly what you get when you don't have creative forces and just hope someone else does something creative first to get credit for.
Blame the filmmakers too for putting out trash as an excuse for a tax cut and a vacation to Europe.
Lionsgate is a feedback loop that was always going this way. They just get lucky now and again.