Amber: I’d end by saying that the first priority of American socialists should be building our own political institutions based on the political interests of the broadest working class possible. Without that labor base, any online activist strategy we attempt to employ will be at the mercy of a hostile capitalist media.

Or you do the incredibly obvious thing that Lenin advocated for but translate it to the modern day, create our own newspaper free of the influence of the capitalists, or in the case of the modern day media landscape -- create our own social media.