That's a super good point, actually. At the risk of committing sacrilege in a thread meant to spark a struggle sesh, that could also be key to finding common ground between the vegan movement and people who aren't ready (for whatever reason) to go full vegan. Tell them that the next best thing is to be positive about veganism anyway - provide vegan options for your vegan friends, talk about how cool it is that they are vegan, speak out when people scoff at vegans etc. I dunno, probably some people think that's a dangerous half measure, but I genuinely think there are a lot of potential allies who are scared away by the "all in" approach to veganism (which I get - once you internalize that killing animals for food/products as murder, it's hard to accept a little murder). Maybe they could, if nothing else, be put to work talking up veganism and vegetarianism to less receptive people - who might be even more inclined to turn out vegan voices anyway.