Ok I work a job where I'm neck deep in new age losers so here's my take: they have it figured out, they have secret knowledge. This knowledge has literally changed their dna. Common people, peasants should get in line and follow them to the glorious new world that would be possible if the true elite were allowed to lead. A lot of old new age shit like Rudolph Steiner, the theosophists, etc were into race science and the like. This stuff literally influenced the Nazis.