I'd say content creators in general are severely underrated. It always sticks in my craw when people say shit like, "CTH makes millions doing two hours of work a week." Like first of all, they don't make millions, and second of all, every minute of content takes ten times as much prep time if you're doing it right.

When I was blogging twice a day, it was a six hour a day job, and that's if I was firing on all cylinders. It took literally all my free time when I wasn't at work or asleep. I had to research, fact check, write, revise, edit, and if I ever had to interview someone or just simply make calls to get someone's comment, that could take hours all on its own. Plus you're trying to stay timely and topical, and sometimes I'd be done with a post and news events would make the entire thing completely irrelevant, and that was during the Bush years when news wasn't moving a tenth as fast. I ended up creating a reserve of posts that were not time-sensitive so I'd have something to post on days like that, because the content train must keep rolling nonstop or else you loose subscriber.