https://www.tomshardware.com/video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo#xenforo-comments-3844282
Advertising has an opportunity to be a meaningful driver of growth for us.
lmaoooo i love that they don't even try to make any sort of excuse or arguement, they just straight up say "this is make us more money :) thank you for understanding uwu :)"
incredible that indie devs are able to release games for $10-30 that work on launch and make money but somehow AAA constantly needs new revenue streams
You also don't hear about Indy companies during their dev teams after they release their next cash cow.
It's almost like if you just make good games, you don't have to pull this bullshit.
My favorite part about this illustration is how they get off the couch and raise their arms. ”Yay! McDonald's!”
”Throw pickle in burger” is usually forgotten. https://images.fastcompany.com/image/upload/f_auto,c_fit,w_3840,q_auto/wp-cms/uploads/2012/08/1280-sony-commercial-patent.jpg
The day gamers finally rebel and declare war on capitalism for ruining their treats is the day I rehabilitate them. But they're still getting at least a swirlie and a weekend at the gulag for the slurs
people are mad about the hifi rush studio closure, we should be agitating around that
They'll just be mad that the ads are woke, gamers cannot be rehabilitatated.
"There's no slurs in this woke game. Unplayable 0/10." [546 hours played]
I wonder if
chud will have the same reaction to a Wendy's branded medkit in whatever Tom Clancy shit they're on now"Actually it's in the lore of the game that McDonalds partnered with the army to brand medkits with the golden arches. I don't mind this. What I DO mind is fucking WOMEN in my video game."
I feel like billboard ads for actual brands were on billboards in racing games in the PS2 era. Or like product placement for a Nokia Sidekick or something.
One of the most asinine things I’ve seen was some ultra graphic “realism” mod for GTA V and they replaced all the fictional, creative advertisements and brands for real life billboard ads from McDonald’s, coke, marvel, etc.
Yeah, like 15 years ago they wanted to add live updates to which ads are present and targetted ads iirc. At least for FIFA.
They had a live update system for Burnout Paradise and whatever the latest Battlefield was back then which allowed them to change the ads displayed on in-game billboards, some of which were Obama's campaign ads.
EA has really been at the "forefront" here though, I remember when they put a Rexona ad in the pause menu of one of the late 90s FIFA games.
Biden did it too
https://www.polygon.com/2020/11/2/21545771/joe-biden-fortnite-campaign-creative-map
Wtf isn't Fortnite players like 99% children? How would Bidenjugend help win an election?
Real brand ads are going to be a thing in any racing game that has a real world license. Or even without a license, since Pole Position had Marlboro and Pepsi billboards in 1982.
One of the Need For Speed games definitely had serious product placement for the Sidekick (which was not a Nokia phone btw).
I know in Battlefield 2142 they had generated ads on billboards. The game came with a little card in it telling you that by playing the game you agree to the terms of the ads.
Battlefield 2 had a special map released called Highway Tampa that had Intel ads in billboards and shit. I think that same map was ported to 2142.
Good map, modders later on removed all mentions to Intel lmao
Yes, I remember in the mid to late 2000's seeing in-game billboards for movies like Tropic Thunder and Book of Eli in EA's Battlefield: Bad Company.
Does anyone think they'll ever understand how worthless all these ads are? The only shit that works is social media influencers who totally didn't get the thing for free
and hyper-targeted Facebook ads selling boomers random chud shit. I'm not going to buy mountain dew no matter how much it's shoved in my face.More like Mountain Dew the Revolution. Code Red, Comrade
It reminds me of that time Capcom put advertisements onto characters in Street Fighter, including on the foreheads of Dhalsim's skulls, which in the lore are from children in his village who died in a fire.
One could simply not bother with the slop these companies squirt out
You don't understand: we're gamers it's our Identity to sift through corporate diarrhea for our cultural icons. This is gamer genocide
Honestly the major gaming companies do not know how to make good video games anymore. I think the last AAA game I gave a shit about was Mass Effect 3. After that I just gave up.
If the videogame industry had any sense they would be pushing for a national 4 day work week because it would give people 20% more free time to sell them entertainment. They apparently learned absolutely nothing from the boom they got during covid though, which was entirely driven by the difference in free time people had.
